Suzanne C. BECKMANN
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Interpretivist approaches to theory and methodology in consumer research continue to thrive, as established methodologies such as phenomenology, semiotics, hermeneutics, literary theory, introspection, and discourse analysis are supplemented and developed by perspectives and insights from cultural theory, critical theory, poststructuralism and feminist theory. These and other approaches of the “postmodern turn” have been taken up enthusiastically by a new cohort of researchers who are expanding the compass of the subject area and generating considerable excitement. At the same time there is concern that this in turn may be encouraging relativism, theoretical confusion and even methodological anarchy, thus possibly enhancing the communication gap between different paradigmatic approaches in marketing and cognate areas.
Final Papers are required by April 1!!!
The whole event will take place at the Copenhagen Business School (Main Hallway of CBS at Dalgas Have 15, 2000
Here are some hotels suggested. You are requested to contact them directly to make your reservation.
10 rooms have been booked at CAB INN Copenhagen Express from Thursday, May 5 to Sunday, May 8.
For further details, and an introduction to Copenhagen see:
Workshop fees include the Participant Pack, coffee breaks & lunches & dinner on Friday night.
* Click here for detalis on an optional dinner on Saturday night.*
* Participants are invited to visit the Tivoli Gardens after dinner at the CBS on Friday May 7th, if they so wish!
Cancellations made before April 25, 2005 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.
Payments should be made by :
ADMINISTRATIONMs. Audrey O'Connor - EIASM Conference Manager
EIASM - PASSAGE DU NORD - 19 - 1000 BRUSSELS - BELGIUM
Tel: - Fax: +32 2 512 19 29