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SDA Bocconi School of Management
Bocconi University - Milan - Italy

Giovanni Battista DAGNINO
Dept. of Business Economics & Management
University of Catania - Catania - Italy

Gianmario VERONA
SDA Bocconi School of Management
Bocconi University - Milan - Italy


The field of management is currently facing a number of new challenges which find their origins in the restless dynamics of environmental change and firms strategic action and thinking. As a result, we need to adapt and integrate existing theoretical lenses and conceptual categories or develop entirely new ones. In this vein, the concept of Coopetition has been introduced in 1996 to further the new requirements of competing via collaboration. While in fact the eighties and early nineties have been characterized by relevant developments in both competitive and cooperative perspectives intended as separated strategies, the dawn of the new millennium has exposed us to a new and, rather paradoxical, strategic behaviour. Whereas competitive models mainly focus on rent appropriation strategies and cooperation frameworks mainly focus on collective strategies for rent generation, coopetition urges firms to learn new and unexpected ways to both strategically interact and seek for rents. Coopetition highlights the need to overcome the oversimplified framework at the base of conventional approaches and proposes a description of more complex market structures where cooperation and competition merge together to form a new perspective. By widening the conventional boundaries of the two more familiar categories of competition and cooperation, coopetition challenges the traditional framework addressing the surge of complexity of actors’ roles, strategies, objectives, processes and rent seeking behaviours.

Ten years after the introduction of the concept in the field of strategy, we assist to its growing importance and its extension to different fields strictly related to Strategic Management – namely Technology Strategy, Innovation Management, Marketing Strategy, Organization Design. Notwithstanding this growing relevance, we acknowledge that – although it is pretty diffused in practice and some research is currently being done on it – the study of coopetition is still at the very beginning of its lifecycle. To advance the investigation in this direction and to construct a sound theoretical and empirical body of research on Coopetition Strategy, we need to explore, apply and confront both theoretical frames and empirical work possibly stemming from several perspectives: Resource-based Theory, Knowledge-based Theory, Evolutionary Economics, Industrial Organization Economics, Game Theory, Transaction Cost Economics, Network Theory, Neo-institutional Theory and others. Research based on sociological theory and historical scrutiny is much welcome as well. Papers offering interdisciplinary and transdisciplinary reflections are also encouraged.

By suggesting the following questions on coopetition strategy regìme, we affirm the necessity to foster our understanding of new interfirm strategic dynamics and to establish a solid ground for further research on this topic of great relevance and interest for both practitioners and academics:

• What is the ‘real’ nature of coopetition?
• Are there different typologies of coopetition strategies?
• What are the antecedents of the emergence and development of coopetition?
• Are the determinants of coopetition related to different types of coopetition? If so, how are they related?
• What are the critical issues related to the management of coopetition?
• Are there specific domains where the concept of coopetition is more suited?
• Which are the core characteristics of coopetition applied in different fields?
• What kind of strategic theoretical perspective(s) or integration of perspectives is(are) the most well-suited to analyse and understand coopetition?
• Which kind of learning do firms experience under coopetition?
• What are the most interesting business cases of coopetition strategy? What are the most appropriate theoretical lenses to analyse them?

This workshop is the direct continuation of an inaugural EIASM Workshop on the same topic that has been held at the University of Catania, Italy, on 16 and 17 September 2004. It is also ideally the extension track with akin orientation organized within the Second EURAM (The European Academy of Management) Conference held in Stockholm in the first decade of last May 2002. All the information concerning the first EIASM Workshop are on the following website(http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=336) . All the Information on the EURAM Track are placed still on line in the following dedicated website: http://www.aegionline.it/euram/euram.html

We have already succeeded in building up a significant body of research on Coopetition Strategy and it is our intention to continue this stream further by solidifying a small but determined community around this relevant topic, we wish to gather a selection of the best papers presented in the Workshop in a book that may be published by a well known international publishing house. The selection of the papers will be made by the Workshop Organizers and is scheduled for the Winter 2007. We anticipate that, on the basis of the works presented in the First EIASM Workshop, two renown strategy and organization journals, i.e., International Studies of Management and Organization and Long Range Planning, have already accepted to publish each one a special issue on Coopetition Strategy. The two dedicated special issues, which are already being arranged, are scheduled to appear in early 2006.


Please click HERE to upload the workshop final programme.




The workshop will take place in Milan (Italy) at the SDA Bocconi School of Management, Bocconi University via Bocconi 8 20136 Milan, Italy.  It will start on September 14 in the morning to end mid afternoon on the following day.

For joining instructions, please click HERE. 

During the following weekend days, the Workshop participants are encouraged to visit the City of Milan, one of the global centres of the fashion and design industries, and all its surrounding area – lakes included.


The external agency Seneca offers a free hotel booking service and special conditions to our clients.
Accommodation is guaranteed if you book at least 15 days before the course starts.
If you book less than 15 days before, the agency will do its best to find a suitable and convenient solution.

To make your reservation please call +39 0871 803810- 803614 or contact simona.tenaglia@senecacmp.com or visit www.sdabocconi.it/alberghi 

Hotels near by SDA Bocconi

Via S. Sofia 16
MM3 Crocetta - Bus 65

C.so di Pta. Romana 68
MM3 Crocetta

Via Conca del Naviglio 20/C
Tram 9 - MM2 S. Ambrogio

Via M. D’Agrate 34/A
Bus 95

C.so di P.ta Vigentina 46/C
MM3 Crocetta 


Viale Bligny 23
MM3 Crocetta - Tram 29/30/9

Viale Bligny 56
MM3 Crocetta o P.ta Romana

Viale Isonzo 2
Bus 90 - MM3 Lodi

Via Lampedusa 11/A
Bus 79

Via Muratori 14
MM3 P.ta Romana 

The best and nearest are : D’Este and Liberty. 

     Fees will be posted shortly

Cancellations made before September 1, 2006 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

  • The following credit cards: Visa or Eurocard/Mastercard/Access




Ms. Graziella Michelante - EIASM Conference Manager
Tel: +32 2 226 66 62 - Fax: +32 2 512 19 29
Email: michelante@eiasm.be