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Bernard COVA
Euromed Marseille - Ecole de Management

Richard ELLIOTT
University of Bath

The chairpersons will edit a special issue of the
"Consumption Markets & Culture" journal
and a special issue of the
“Qualitative Market Research: An International Journal”
based on the best papers from this workshop.

NEW!!
Concerning the special issues related to the workshop there will be two separated and independent processes, one for QMR, one for CMC.

These two selection processes will follow the same flow, e.g. preselection by Cova & Elliott during the month of May, then invitation to preselected authors to submit a full paper for July which will be submitted to two reviewers, then final selection and invitation to send a finalized final paper according to reviewers comments by the end of the year for publication expected in 2008.

Please register online by Thursday 19th April!!

Please CLICK HERE for the Workshop Program!

The past twenty years of consumer research have produced a flurry of research addressing the socio-cultural, experiential, symbolic, and ideological aspects of consumption. Over the years, many epithets characterizing these research traditions have come into play (i.e., relativist, postpositivist, poststructuralist, humanistic, naturalistic, postmodern, etc.); they have been recently encapsulated into a compelling academic brand named Consumer Culture Theory (CCT). However, the very diversity of this research tradition, which is a source of richness, cannot be reduced to a sole brand name. Furthermore, the presence of different conversations, stemming from different angles of attack (i.e., phenomenology, semiotics, hermeneutics, literary theory, introspection, discourse analysis, etc.), does not preclude cross-paradigmatic engagement and enrichment.

The aim of this workshop is to provide a forum for researchers interested in all aspects of interpretive consumer research to discuss the ongoing cross-paradigm movements, analyse current developments and review the possibilities for integration and differentiation of theoretical assumptions and identification of the limitations of the approaches.

We invite papers addressing the following themes:
• Critical reviews of theory and practice in interpretivist consumer research
• Integrative approaches to theory and methodology
• New developments in theory and practice
• Regional approaches to interpretation (Baltic, Celtic, Latin, Nordic, etc.) are welcome.

LOCATION:

The workshop will be held at:
EUROMED Marseille Ecole de Management,

HOTELS & TRANSPORT:

Here is a list of 3 hotels where bookings for workshop participants have already been made:

* ALIZE HOTEL (2* hotel)
35 quai des Belges - 13001 Marseille
00 33 (0) 491 336 697
http://www.alize-hotel.com/
8 rooms - (4 rooms 83 € and 4 rooms 65 €)
Breakfast  7,50 € + taxe 0,90 €
(Option untill the 25 th march)

* TONIC HOTEL (3* hotel)
43 quai des Belges - 13001 Marseille
00 33(0) 491 556 746
http://www.hotels-de-marseille.com/
15 rooms - (4 rooms "privilège" 166 € and 11 rooms "supérieure" 126 €)
(Options untill  the 5 th December)

* Novotel Vieux Port (3* hotel)
36 Bd Charles Livon - 13007 Marseille
00 33 (0)496 114 211
http://www.accorhotels.com/accorhotels/fichehotel/fr/nov/0911/fiche_hotel.shtml
20 rooms - 142 € ,(+ 15 € for breakfast)
(Options untill  the 5 th December)

**All bookings have been made under the name: Euromed Marseille Ecole de Management**

Other Hotels:
 
* HOTEL RESIDENCE DU VIEUX PORT  (3* hotel)
A panoramic view of Notre Dame de la Garde-Basillica perched above, St Victor-abbey and the picturesque Ferry-Boat.
Price for one single : 117,50 euros, breakfast and taxes included
More information : http://www.hotelmarseille.com <http://www.hotelmarseille.com/
Adress : 18 Quai du Port - 13002 Marseille
Phone: 33 4 91 91 91 22
Fax : 33 4 91 56 60 88


* NEW HOTEL VIEUX PORT  (3* hotel)
In the center of Marseille, across the Old Port, by the Canebière.
Price for one single : 156 euros breakfast and taxes included
More information : http://www.new-hotel.com <http://www.new-hotel.com/
Adress : 3, bis rue Reine Elizabeth - 13001 Marseille
Phone : 33 4 91 99 23 23
Fax : 33 4 91 90 76 24

* MASCOTTE HOTEL  (3* hotel)
The Hotel is located in the heart of the city of Marseille. The hotel is nearly from the World Trade Center and the Pharo and a direct access to motorways and to the Saint-Charles railway station.
More information :http//:www.oceaniahotels.com <http://www.oceaniahotels.com/
Address :²5 la Canebière - 13001 Marseille
Price for one single room : 116 euros breakfast and taxes included
Phone : 33 4.91.90.61.61
Fax : 33.4.91.90.95.61

* HOTEL HERMES (2* hotel)
Ideally situated in the heart of the city, by the bustling Old Port of Marseille, the Hotel 2** Hermès is a nice place entirely renewed in beginning of 2006.
Price for one single : 77euros breakfast and taxes included.
More information : http://www.hotelmarseille.com <http://www.hotelmarseille.com/
Address : 2 rue bonneterie - 13002 Marseille
Phone : 33 4 96 11 63 63
Fax : 33 4 96 11 63 64

TRANSPORT INFORMATION

From the airport :
- by bus : 8,50 euros
- return ticket : 17 euros
- with a taxi : about 50 euros
- subway : a return ticket 3,40 euros

REGISTRATION DEADLINE: Thursday 19th April       

Transportation from the hotels to Les Docks

A bus will wait for the participants at a meeting place, “Le Club Pernod”, on “Le Quai des Belges” in the front of the Old Port.

- Thursday 26th :
8:15 am : departure from “Le Club Pernod” to the Docks 
6:10 pm : departure from the Docks to the “ Club Pernod”

- Friday 27th
8:45 am : departure from “Le Club Pernod” to the Docks 
5.45 pm : departure from the Docks to the “Club Pernod”.

Dinner will be held at the restaurant “Les Arcenaux".

Restaurant des Arcenaulx
25, cours Estienne d'Orves
13 001 Marseille
Tél : 04.91.59.80.40
Fax : 04.91.54.76.33
Email : restaurant@les-arcenaulx.com

If you wish to bring a partner, please indicate when REGISTERING (fee of €66)

Cancellations made before April 1, 2007 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

• The following credit cards: Visa or Eurocard/Mastercard/Access

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