• CHAIRPERSONS
• BACKGROUND
• CALL FOR PAPERS
• WORKSHOP PROGRAMME
• PRACTICALITIES
• LIST OF PARTICIPANTS
• DOWNLOAD ACCEPTED PAPERS

Professor Christian GRÖNROOS
Professor of Service and Relationship Marketing
(Swedish School of Economics and Business Administration, Finland)

Professor Adrian PAYNE
Professor of Marketing
(University of New South Wales, Australia and Cranfield School of Management, U.K.)

Professor Helge LÖBLER
Professor of Marketing
(University of Leipzig, Germany)

Relationship Marketing and CRM: Looking Back, Looking Forward

The field of relationship marketing has now been established for nearly 25 years. As we approach its 25th anniversary (starting from the presentation Professor Len Berry’s 1983 landmark American Marketing Association conference paper) it is an appropriate time to look backwards and synthesizing what has been accomplished as well as looking forward to near developments in this rich research domain.

We are now seeking abstracts of papers for presentation at the3rd Annual Research Conference in Relationship Marketing and CRM?  We would particularly welcome papers that:

• Look forward to future developments of the field

• Address radical new ideas in relationship marketing

• Synthesize and extend previous work in relationship marketing

• Consider determinants of CRM success and failure

Contributions from new researchers are particularly welcome.

The submission deadline is over !!

Please click HERE to download the workshop programme

LOCATION :

The whole workshop will take place in the Hotel Métropole in which the  EIASM premises are located (Place De Brouckère-plein 31, 1000 Brussels).

The Hotel Métropole is marvelously well located right in the historical centre of Brussels, just a few steps away from the “Grand-Place”, the “Bourse” and the “Theatre de la Monnaie” and close to the central and north railway stations, that each have direct connections to Brussels International airport.

ACCOMMODATION :

* Hotel Métropole ***** (conference location)
Place de Brouckère 31 - 1000 Bruxelles
http://www.metropolehotel.com

During the week :
Deluxe Single room at € 145 ,-/ night  - Deluxe Double room at € 175,-/ night
Privilege Single room at € 175,-/ night - Privilege Double room at € 205,-/ night

During the week-end :
Deluxe Single or double room at € 130 ,-/ night - Privilege Single or double room at € 160,-/ night

All above room rates include buffet breakfast or continental breakfast served in room, taxes & service charges

To take advantage of these special rates, please mention “EIASM” when making your reservation.

Contact : Mr.Chafik HABIB
Tel. : + 32 2 214 24 25 or + 32 2 214 24 26 or + 32 2 2142424
Fax : 32 2 2180240
Email : resa.mgr@metropolehotel.be

* Citadines Apart'hotel  (10 minutes walk)
51 quai au Bois à Brûler - 1000 Brussels
Tel 32 2 221 14 11 - Fax 32 2 2211599 - stecatherine@citadines.com
http://www.citadines.com
Special rates for a studio (for 1-2 pers) : 113 EUR for 1 person - 126 EUR for 2  persons - breakfast included
Appartment (for 1-4 pers) : 141 EUR for 1 person - 154 EUR for 2 persons - breakfast included 
Please mention "EIASM " when making your reservation.

RESOTEL can also help you to find a room at a competitive price : info@resotel.be
Here is the search system of the company RESOTEL : http://www.belgium-hospitality.com/

JOINING INSTRUCTIONS :

For joining instructions (EIASM / Hotel Métropole)  please have a look on :

http://www.eiasm.be/contactus/howtoreach/index.html
or on :
http://www.eiasm.be/contactus/roadmap/index.html

INTERESTING WEB SITES :

Hotel Métropole : http://www.metropolehotel.com/EN/home.cfm?Lang=EN
Brussels : http://www.brusselsdiscovery.com/wabxlint/visitor/index.jsp?lg=EN 

Cancellations made before November 16, 2007 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

• The following credit cards: Visa or Eurocard/Mastercard/Access

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