• CHAIRPERSONS
• CALL FOR PAPERS
• WORKSHOP PROGRAMME
• PRACTICALITIES
• DOWNLOAD ACCEPTED PAPERS

Professor Helge LÖBLER
Professor of Marketing
(University of Leipzig, Germany)

Professor Adrian PAYNE
Professor of Marketing
(University of New South Wales, Australia and Cranfield School of Management, U.K.)

Professor Tore STRANDVIK
Professor of Marketing
(Swedish School of Economics and Business Administration, Finland)

Relationship Marketing and CRM: New Perspectives and Concepts

We invite papers addressing these two related areas of research for the 5th Annual Research Conference on Relationship Marketing and CRM

Whilst we welcome all submissions dealing with the topics of RM and CRM, we especially invite papers addressing new perspectives and conceptual thinking within these domains. Topics include (but not restricted to) the following:

• RM and CRM through the lens of service-dominant logic
• Macromarketing aspects of RM and CRM
• Construction and Co-Creation in Relationships
• Integrating multiple stakeholder perspectives
• Value and value propositions from multiple stakeholder perspectives
• New qualitative or quantitative methods in RM and CRM
• Relationships with whom or what
• Relationship communication
• Relationship dynamics
• Relationship profitability

Please click HERE to download the workshop programme.

LOCATION :

The conference will take place in the premises of the "Fondation Universitaire" , rue d'Egmont 11 in 1000 Brussels.

The workshop will start early on Thursday November 20 (around 8:30 am) to end around 5 pm on the following day.

For joining instructions, please have a look on : http://www.fondationuniversitaire.be/plan.html 
(Additional details will be posted in due course)


ACCOMMODATION :

In case you need a hotel reservation, here are 2 hotels suggested. You are requested to contact the hotel directly to make your booking.

Hotel LEOPOLD ****: Rue du Luxembourg 35 - 1050 Brussels
Tel. 32 2 5111828 Fax : 32 2 5141939 -
http://www.hotels-belgium.com/brussel-ec/leopold.htm

Hotel ARGUS ***: Rue Capitaine Crespel 6 - 1050 Brussels
Tel : 32 2 5140770 fax : 5141222 - email : reception@hotel-argus.be - http://www.hotel-argus.be

EIASM special rates :
Single room : 90 EUR
Double room : 100 EUR


RESOTEL can also help you to find a room : Fax 32 2 7793900 or by email : info@resotel.be
Specify the location of the event when contacting Resotel


FEES :

The fees include participation to the workshop, workshop material, 2 lunches and morning and afternoon refreshments.

Payments should be made by :

• The following credit cards: Visa or Eurocard/Mastercard/Access

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