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MURCIA, SPAIN, JUNE 13-15, 2010

Product innovation is increasingly considered to be a central source for competitive advantage and a crucial driver for economic growth. Corporations are trying to face the challenges of global competition by launching new products that better satisfy explicit and latent user needs and desires, and that have improved performance, superior functionality, lower cost, higher symbolic and emotional value, and sustainable impact on the environment.

In this scenario, companies are seeking to understand how new products may be conceived and developed successfully. Managing product development is a major challenge because of its inherent uncertain, complex and multidisciplinary nature. Product development requires the management of creative resources and experimental processes with uncertain outputs. Also, it requires the management of many different types of interfaces: both interactions between different units within a firm (marketing, research, manufacturing, etc.) and interactions with external actors, being them users, suppliers, partners, designers, or universities. The interfaces today cross the borders of countries and continents. Different types of knowledge, competencies, attitudes and values have to work together.

Research on product development management is challenged by this uncertain, complex and multidisciplinary nature. In order to understand the dynamics of new product conception and development, scholars have increasingly to operate across different disciplines: strategy, management of innovation, technology and R&D management, project management, research policy, marketing, design, anthropology, sociology, organization, operations management, etc.

In the last years the list of challenges has been extended by the emergence of communities of experts who are developing new ideas and even products beside traditional firms. It becomes more important to understand how they work and how companies can cooperate with them .



The conference is a unique opportunity for researchers of different backgrounds, but with a common interest on management of product development, to up-date and exchange views. The conference will provide ample opportunities for both formal and informal discussions of the work presented, as well as opportunities for discussions about future international and interdisciplinary research co-operation.

Participants are encouraged to present results of their own work (although presenting is not a requirement for attendance and active participation). The focus of the conference is on management issues. Priority is given to research, which has an empirical basis. The theoretical base must be made clear, and references to already-existing research in the field must be made explicit.

The conference includes a Doctoral Workshop which will be held prior to the conference. 


The papers presented in this conference are expected to fit broadly – but not exclusively – into one of the following categories:

A. Organizing for product development
- Team working
- Managing cross-functional interfaces
- Project management and multi-project strategies
- Human resources capacities – Motivation and goals
- PD in Small and Medium Enterprises

B. Knowledge and IT resources in PD
- Knowledge development
- Learning and continuous improvement in PD
- Internet support in product development
- Advanced design technologies and groupware
- Experimentation and prototyping

C. Product development strategy and performance
- Linking product development to business strategies
- Business models and PD
- Technology strategies and policies
- Product line planning and product strategy
- Product platforms and shelf innovation
- Sustainable product development
- Performance measurement of PD

D. Leadership and creativity in PD
- Leadership styles and impact on PD
- Creative and innovative climate
- Understanding the role of managers in PD
- Managing creative talents, specialists and professionals
- Innovation culture in PD

E. Creativity and Design Management and Busisness Performance
- Design driven strategies for PD
- The interaction between design and PD
- Applied Ethnography, empathy and design scenarios
- Emotional and experience design
- Strategic design
- Human factors in NPD

F. Product development in a global context
- Virtual and global PD management
- Integrating localization and standardization
- Cross-cultural PD

G. Networks and alliances in PD
- Alliances, joint ventures and forms of collaboration
- Role of suppliers and customers in PD
- PD and the supply-chain
- Outsourcing of PD
- Networks of innovators and virtual organizations
- Industry-university collaboration

H. Radical product innovation
- Developing new products in highly uncertain contexts
- Understanding pre-emerging markets
- Developing disruptive technologies
- Setting product standards
- Patenting
- User Centred Product Innovation

I. Product development process
- Flexible and iterative development processes
- Risk management in PD integrating research and development
- Technology selection and integration
- Idea handling and concept generation
- Product-life cycle analysis and management
- Concurrent engineering, QFD,DFM
- Environmentally driven design

J. Product development in services and software
- New service development
- Service blueprint and interaction design
- Integration of ICT in traditional products
- Software development
- Development of web-based services

K. Marketing, users and product development
- Marketing and PD
- Brand management and PD
- Analysis of user needs
- Analysis of socio-cultural trends
- The role of lead users

L. Entrepreneurship and PD
- Product development in new ventures
- Product innovation and academic spin-offs
- Financing product development
Additionally the Conference Board decided to offer three new tracks at the IPDMC 2008 which are :

M. Product Development in SME

N. Open Innovation – Product Development in communities and in cooperation with Communities

O. Teaching Innovation and New Product Development Management

The aim of this new track is to start a discourse on the teaching of innovation management, that will raise the standard of pedagogy in our area

Topics of interest include:

• Surveys on how innovation is taught at different schools
• Measuring the effectiveness of innovation teaching
• Approaches for teaching engineering, design or business school students
• Different approaches for teaching undergraduates, masters-level students, and executives
• Executive education on innovation
• Innovation in service industries: the implications for teaching

As is the tradition of the Conference, priority will be given to research that has an empirical basis.


Please click HERE to download the preliminary programme.


The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests.

The review process examines over 250 submissions each year. Authors submit an extended abstract about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the conference board. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using most of the following points.

• Quality of the proposed contribution to theory and practice
• Originality and appropriateness of the research method, with a preference for empirical research
• Technical competence in the development and execution of the research
• Value of the findings in contributing to knowledge and managerial practice

The organizing committee responds to the author(s) with an overall assessment. The overall assessment scale is graded using the following scale:

• Rejected
• Develop and resubmit
• Conditional acceptance, either Accepted with demanded changes or Accepted with minor requested changes
• Accepted

When the reviewers request resubmission of an extended abstract, the conference chair examines the revision if the changes are minor but consults the reviewers in other cases. A resubmitted abstract can either be accepted or reject at this point.

Authors of accepted abstracts are expected to submit final papers. Conference participation (full registration) is a further condition for publication in the conference proceedings.

If you are considering submitting an abstract to this conference for the first time, you should view the video that describes the conference and includes portions of actual presentations. Scroll down on this page to the heading “Watch the Conference” to see the link to the video.


Papers must fulfill the following requirements:

1. The theoretical base must be made clear, and references to already-existing research in the field must be made explicit.

2. Priority is given to research which has an empirical basis. This means that conceptual discussions without empirical tests or basis will be accepted only exceptionally.

3. The focus of the conference is on management issues, so we request that papers include managerial implications.

To help the selection process, please clearly indicate in the extended abstract: the purpose of the paper, its reference to existing literature, the research method and empirical base, and the results and managerial implications.

Christer Karlson Best paper award :

The Conference Board will select one Best Paper out of the papers submitted. The author(s) will receive an award during the closing session of the conference.

Publication of papers :

The Conference Board will encourage selected authors to submit their papers for review to the Journal of Product Innovation Management. A special issue is planned for publication in 2011


The doctoral workshop is as an integrated part of the IPDMC conferences (since Hamburg in 2008). It will start on Saturday June 12 around noon and will continue on Sunday morning. 

To stimulate academic scholarship, discussions of ideas and dialogue among students and researchers from different countries, in the field of Product Development Management research, we would like to invite doctoral students to attend this doctoral workshop.

PhD students in early and middle stages of their PhD research project are particularly encouraged to participate and present their research proposals, preliminary results and their reflections on issues related to theory, methods and analysis. In case the PhD dissertation is not a monograph and is made of a series of articles on a common theme, the candidate can present a part of the work and a two-page summary of the overall dissertation theme.

Sessions will be organized in smaller groups based on the submitted material with one senior researcher in each group, but there will also be plenary sessions on topics of general interest, e.g. on how to get your research into journals and methodology issues.

Research proposals and project material presented will be discussed by senior researchers as well as by younger researchers experienced in the specific field of the research presented.

Doctoral candidates interested in attending and presenting their research proposal and/or their reflections on their work so far (not the results of finished research) should submit a description of their research, on maximum 5 pages focusing on: their research goals, a short presentation of the state of art within the area, and their approach, and main issues or problems they wish to discuss in workshop with other doctoral candidates and senior researchers.


The chairmen for the PhD workshop will assess the submitted descriptions and select those who will attend the workshop. The number of participants is limited to 20 Ph.D. students.

There is no extra fee for participation in the Doctoral Seminar, but registration for the IPDMC is compulsory

Chairmen for PhD workshop:
Professor John K. Christiansen, Copenhagen Business School.
Professor Armand Hatchuel, Ecole des Mines, Paris

Faculty members:
Armand Hatchuel, Professor, Ecole des Mines, Paris
John K. Christiansen , Professor, Copenhagen Business School
Thomas, P. Hustad, Professor, Kelley School of Business, Indiana University
Paul Coughlan, Professor, Trinity College Dublin
Anthony Di Benedetto, Professor, Fox School of Business and Management, Temple University, Philadelphia, PA,
Klaasjan Visscher, University of Twente, The Netherlands
Christer Karlsson, Professor, Dean of Executive Education, Copenhagen Business School

Important dates :
- Submission of project description, research proposal or preliminary observations November 15, 2009
- Acceptance to participate in PhD Workshop start of January 2010
- Submission of material to be discussed at workshop by May 4, 2010

Contact person :
Professor John K. Christiansen, Copenhagen Business School, johnc@cbs.dk


Please click HERE to download the workshop programme and all necessary information


Conference Chair :

José Luis MUNUERA, University of Murcia, Spain

Conference Board :

Christer KARLSSON, Copenhagen Business School, Denmark, and EIASM - Chairman
John CHRISTIANSEN, Copenhagen Business School, Denmark
Paul COUGHLAN, University of Dublin, Trinity College, Ireland
Petra DE WEERD-NEDERHOF, University of Twente, the Netherlands
Koenraad DEBACKERE, Catholic University of Leuven, Belgium
Keith GOFFIN, Cranfield School of Management, U.K.
Abbie GRIFFIN, University of Illinois, Urbana-Champaign, U.S.A.
Armand HATCHUEL, Ecole des Mines de Paris, France
Erik-Jan HULTINK, Delft University of Technology, the Netherlands
Thomas HUSTAD, Indiana University, U.S.A.
Marco IANSITI, Harvard Business School, U.S.A
Alan MACCORMACK, Harvard Business School,  U.S.A
Roberto VERGANTI, Politecnico di Milano, Italy

Conference Steering Committee :

Abbie GRIFFIN, University of Illinois, Urbana-Champaign, U.S.A.
Eric Jan HULTINK, Delft University of Technology, The Netherlands
John CHRISTIANSEN, Copenhagen Business School, Denmark

Local team : 

Pilar CARBONELL - York University, Canada.
Domingo GARCÍA - Universidad Politécnica de Cartagena, Spain
Francisco José MOLINA - Universidad de Murcia, Spain
María MORENO - Universidad de Murcia, Spain
María PEMARTÍN - Universidad de Murcia, Spain
Ana Isabel RODRÍGUEZ - Universidad de Valladolid, Spain


Follow this link to a video covering the 10th anniversary conference. See the ambiance, the formats, the participants, the activities, keynotes, and more. You will also learn about important ideas behind the conference and the advantages of participating as well as relations to journal publishers. If you are considering attending for the first time or simply wish to rekindle your memories, click the link for 27 minutes of enjoyment. 


The tabs to the left of the image allow you to jump to various sections, like chapters in a DVD, so that you do not need to view the video in a single session. If the video does not immediately begin to play, just move the slider control slightly to the right, and then back to the left, before clicking play. 



The conference secretariat has pre-booked a number of rooms (single and double) in 2 hotels .
To book a room in the Nelva hotel or in the Rosa Victoria Hotel, please dowload the booking form available below.

Note that Shuttle service to the Congress venue, and to Murcia University, will be provided only from Nelva hotel.

SOCIAL EVENT - Tuesday June 15

There are three visit options which are :
- The Roman Theatre of Cartagena
- The Concepcion Castle
- The tourist Boat

Please fill in the form below. Places will be assigned on a “first come first served” rule.

VIAJES DISENO TOURS (Av. Libertad, 6 - 30009 Murcia - Phone: +34968201500 - Fax: +34968200320 - 
fernandodiseno@e-savia.net  ) as indicated, as soon as possible before April 30, 2010.



The city of Murcia is the capital of the Autonomous Region of Murcia with 430.000 inhabitants, in the group of the seven most populated cities of the country. It is an open and dynamic city located in the south east of Spain with a privileged situation in the Mediterranean (in the very heart of the Mediterranean Arch).

Its historical sights, museums and different cultural activities throughout the year offer a great choice of opportunities for visitors. The Cathedral of Murcia deserves a special attention. It was built more then 600 years ago and represents a magnificent combination of styles with its main influence coming from gothic decent in the form of its baroque facade.

At the same time Murcia is a modern hospitable city which offers many activities for recreation and outgoings. Our city’s climate, the character of the people, the famous delicious Murcian gastronomy, the abundance of terraces throughout the squares and streets closed to traffic all tempt the passer-by to stop a while in the fresh air with a drink and some really nice “tapas”.

Likewise, you will find a virgin landscape full of fields, forests and valleys in 18 natural parks as well as almost 200 luxurious beaches. And why not combine your stay in Murcia to our top tourist attraction - a small peninsula that is situated between two seas- the Inland Sea (Mar Menor) and the Mediterranean? This large saltwater lake has ideal climatic conditions (315 days of sunshine per year and an average annual temperature of 18ºC) for the continuous practice of water sports: sailing, water skiing or diving. The Region of Murcia’s Mediterranean coast has lost to offer diving enthusiast. The exceptional beauty and preservation of the rocky sea bed of this area have earned it a reputation as one of the best areas for scuba diving in the whole of the Mediterranean.


Figures of Murcia:

A yearly average of 2,800 hours of sunshine
An average annual temperature of 18ºC
170 km of coastline
17 top quality golf courses
12 Spas and 5 centres of Thalassotherapy
Near 1.000 Restaurants, Bars and Taverns (950)
More than 100 Permanent Exhibitions and Museums
Salt lagoons, forests, valleys. rivers, natural parks, lakes, reservoirs and water-courses, mountains… The Natural Heritage of the Region of Murcia awaits you!



You can reach to Murcia by car, plane, train and bus. Murcia tourism website: http://www.murciaturistica.es/en/tourism.how_to_arrive

There you will find a road map of the Region. Murcia´s city is more or less in the center.


1) Murcia´s airport is San Javier. It is a small airport located on the north shoreline of the Mar Menor, in the district of Santiago de la Ribera, belonging to the town of San Javier. It is 47 kilometers away from Murcia. There is a bus line which connects the airport to Santiago de la Ribera. In this town passengers can link up with other lines which head to Murcia.


2) The other airport is in Alicante and it is called Altet. It is 68 kilometers away from Murcia, 45 minutes by car. There are bus and taxi service from here to Murcia. It is the most suitable airport because of its connections to Murcia and because of ts large flghts offer. Here you have its websites:

Taxis are very expensive, so we would recommend the bus service. You can find the bus timetable here:

There are four daily connections between Madrid and Murcia. Murcia´s train station is called “Murcia del Carmen”. It takes four hours and 20 minutes.
There are also two daily connections along the axis
Valencia-Barcelona. From Barcelona the trip takes around seven hours.
From Valencia it takes just three hours.

Complete information about timetables and prices in the next link: