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Tammo Bijmolt, University of Groningen, the Netherlands

Co-Chairs :

Tammo Bijmolt, University of Groningen, the Netherlands (Advanced track, Marketing Mix Instruments)
Thorsten Hennig-Thurau, University of Muenster, Germany  (Beginner’s track, Strategy and Internet)
Rik Pieters, Tilburg University, the Netherlands (Beginners' track, Consumer behavior)
Demetrios Vakratsas, McGill University, Canada (Beginners' track, Marketing Mix Instruments)
Florian von Wangenheim, Technical University Munich, Germany (Advanced track, Strategy & Internet)
Klaus Wertenbroch, INSEAD, France (Advanced track, Consumer behavior)


Beginners tracks:

Strategy & Internet:
Thorsten Hennig-Thurau, University of Muenster, Germany (track chair)
Ajay Kohli, Georgia Tech College of Management, USA
Jenny van Doorn, University of Groningen, the Netherlands

Consumer Behavior:
Rik Pieters, Tilburg University, The Netherlands, (track chair)
Hans Baumgartner, Penn State University, USA
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Marketing Mix Instruments:
Demetrios Vakratsas, McGill University, Canada (track chair)
Arnaud De Bruyn, ESSEC Business School, France
Anne Martesen, Copenhagen Business School, Denmark

Advanced tracks:

Strategy & Internet:
Florian von Wangenheim, Technical University Munich, Germany (track chair)
Caroline Wiertz, Cass Business School, City University, London, UK

Consumer Behavior:
Klaus Wertenbroch, INSEAD, France (track chair)
Tom Meyvis, New York University, USA
Bob Fennis, Utrecht University / University of Groningen, The Netherlands

Marketing Mix Instruments:
Tammo Bijmolt, University of Groningen, the Netherlands (track chair)
Thomas Otter, Goethe University Frankfurt, Germany 


The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with Copenhagen Business School, are organising the 23rd Colloquium for doctoral students in marketing. The colloquium will be held in Copenhagen, Denmark from Sunday, May 30 until Tuesday, June 1, 2010, immediately prior to the EMAC Conference 2010.
The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.
The colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. In addition there will be faculty presentations designed to help students plan and manage their dissertation process.
Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.
There will be:

• Three tracks for students in an intermediate or advanced stage of their dissertation process. Students in these tracks should have a good knowledge of the literature in their domain of study and clear research questions. They should be in the process of starting the data collection or have already finished this. Students in these tracks will have 90 minutes to present and discuss their dissertation work. They can benefit from the colloquium by subjecting the positioning of their research to a critical review, refining their data collection approach, and/or receiving suggestions for translating their work into papers that can be submitted to excellent journals.

• Three tracks for students in an early stage of their dissertation process. Students in these tracks should have a (tentative) proposal for the topic they want to study, the method they want to use, and the potential contribution. They will have 60 minutes to present and discuss their dissertation work, and will receive suggestions on how to focus and position their work.

The doctoral colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire colloquium. All participants will receive a certificate of attendance. 


The deadline for submission is January 26, 2010.

Candidates should submit an abstract of the (planned) doctoral research, outlining the research problem against the existing literature, discussing the methodology and showing some initial empirical results (if applicable).
Abstracts should be no longer than 3 pages (plus figures, tables, and references).
Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the abstract.

In the submission process, candidates will also be asked to give some information about their vitae, following a specific format (the template to be used can be downloaded here). On this form, students should also indicate whether they apply for the intermediate/advanced or for the beginners’ track based on the stage of their dissertation process. In addition, they should indicate one or more of the following areas as the main focus of their research:


The submissions will be evaluated by the chair-person and co-chairs of the doctoral colloquium.

The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions. 

The paper submission deadline being over, it is no longer possible to submit.


The Doctoral Colloquium will take place at the Copenhagen Business School (Kilen, Kilevej 14A, DK-2000 Frederiksberg).

Please find HERE a document on general information for your arrival in Copenhagen (how to reach the DC, etc)

For more information on accommodation please see the Conference web site at : http://www.emac2010.org/r/default.asp?iId=EGEMKM


The participants of the DC 2010 will find HERE some important guidelines on their presentation


Please click HERE to download the programme.


Please click HERE to download the list of participants.


The colloquium fee is 250 Eur and should be paid to the EMAC in Brussels once students are notified of their participation in the colloquium. This fee includes :

* participation in the doctoral colloquium
* coffee breaks and lunches
* an evening dinner.

Payments should be made by :

Transfer into the EMAC bank account: 424-5533331-83 - (IBAN: BE14 4245 5333 3183) with the KBC bank, Arenbergstraat 11, 1000 Brussels, Belgium, BIC/SWIFT-address: KREDBEBB. (In case of bank charges, they should be paid by the payor).
The following credit cards: Visa or Mastercard
By accepting our invitation, you commit yourself to attend the entire colloquium. Cancellations will not be reimbursed unless a valid reason will be given which will be discussed with the colloquium chairs. It is also crucial to maintain interactions among the same set of participants throughout the colloquium. As such, it is important that you do not opt out of sessions during the colloquium.

Registration is required for students to participate in the colloquium. The Colloquium is a closed event. Only the students who submitted a paper and whose paper has been accepted for presentation are allowed to attend.




Please keep in mind that the colloquium and the main conference are separate events, with each one its submission deadline, registration fee and procedure. However, students accepted to participate in the colloquium and wishing to attend the EMAC Conference only have to pay 50 % of the conference fee. The remaining 50 % are covered by EMAC.

For more information on the 39th EMAC Conference, please visit :


EMAC c/o EIASM - Place de Brouckère-plein 31 - 1000 Brussels - Belgium
Tel: +32 2 226 66 60 - Fax: +32 2 512 19 29
E-mail: emac@eiasm.be