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Department of Economics & Management - University of Pisa

Bernard Cova
Daniele Dalli
Avi Shankar

For the final programme CLICK HERE

The biennial EIASM Interpretive Consumer Research workshop will be held in Brussels. The workshop attracts established and emerging scholars mainly, but not exclusively, from Europe. We are interested in examining the symbolic, socio-cultural, historical, ideological and experiential aspects of consumption and we draw our theoretical inspiration from a wide variety of research traditions from the social sciences, arts and humanities. A key feature of the workshop that makes it different is that we strive to maintain it as a ‘workshop’. This means that it’s relatively small and intimate and offers an opportunity to discuss ideas in an informal, friendly and supportive atmosphere.

To foster dialogue and debate and to differentiate ICR7 from other similar conferences like CCT, the focus will continue to be theoretical and methodological innovation in interpretive consumer research; that is, we are not overly concerned with empirically grounded papers. This year we are inviting both single papers and special sessions (a series of three papers focused around a single theoretical or methodological theme). In addition we welcome suggestions for roundtable discussions from a group of scholars focused on a substantive theme.

Next year’s conference marks the 20th anniversary of the seminal Rethinking Marketing conference held at the University of Warwick. We intend to mark this event with a plenary session entitled “Rethinking Marketing: Twenty Years After Warwick.” Next year also marks the end of the career of one of the founders of this conference, and an attendee at the Warwick conference, Richard Elliott. Contributions to a plenary session “What did Richard Elliott do for Interpretive Consumer Research?” are welcome.

We invite papers, special sessions and roundtables that address (but are not limited to) the following themes:
  • Methodological innovation in interpretive consumer research;
  • New developments in theoretical/ philosophical approaches to understanding consumers, consumption and consumer culture (PhD students can submit the theoretical frameworks that underpin their doctoral theses);
  • New ideas that are at the early stage of conceptual/ theoretical development;
  • The examination of under theorised domains of consumer action and experience;
  • Critical reviews of existing theoretical/ methodological approaches.
 

• For papers, 1 page abstract, 12 pt Times New Roman, single spaced; for special sessions 2 pages with 1 section that introduces the theme and three short abstracts of each paper in the session; for roundtables 1 page abstract plus a list of roundtable discussants.
• Papers to be submitted via the EIASM website; deadline November 30th, 2012
• Notification of acceptation: as of January 25th, 2013.
• For accepted abstracts, 5 page papers, including front page, references and appendix must be sent by March 18th 2013.

  SUBMISSION CLOSED 

LOCATION

The workshop will take place at Hotel Métropole, Place De Brouckère-plein 31, 1000 Brussels. Hotel Métropole is located right in the historical centre of Brussels, just a few steps away from the Grand-Place, the Bourse and the Theatre de la Monnaie and close to the central and north railway stations, that each have direct connections to Brussels International Airport.

RECOMMENDED HOTELS

Hotel Métropole ***** (conference location) PLEASE BOOK AS SOON AS POSSIBLE.
Place de Brouckère 31 - 1000 Bruxelles
http://www.metropolehotel.com

Cancellations made before March 26, 2013 will be reimbursed minus 20% of the total fee. No reimbursement will be possible after that date.

Payments should be made by :

• The following credit cards: Visa or Eurocard/Mastercard/Access

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